Motivation Science

The SCIENCE of motivation tells us that there are four ways to motivate someone. ALL human interventions/interactions function in one or more these cells.
Cell-I is to motivate by giving a reward. The exact scientific/clinical language is random-positive-reinforcement. The primary consequence of us not being able to function in cell I is that we function in cells II-IV, which are fear based. Cell II is about the fear of receiving a punishment, Cell III is about the fear of losing a reward, Cell IV is about the fear of being left with a punishment.

It is important to note that Cell-I is the cell of giving a reward randomly. A great reward happening randomly is the probability equation of hope. Thus Cell-I combines math, (motivation) science and spirituality. This is the science behind the thinking “If one is not living in hope, one is (by default) living in fear.”
Overwhelmingly, most of our human functions operate in cells II-IV. Focus on cell-IV, motivation out of the fear of a “punishment” staying with you, is the premise of the industry of health and human services, and thus the scientific basis of its failings.

For example, one comes to a doctor/lawyer/social worker to take away one’s problems. With the subtext that if one does not go to these professionals one’s problem is going to remain; hence, this is cell-IV. Here we see we have a multibillion dollar industry operating in the wrong cell.
In America for example, it can be estimated that 70-90% of all our societal challenges are the results of the choices we make individually and collectively. Yet we don’t focus on choice at the level of a public health intervention.

While science tells us that cell-I is the most powerful cell in which to function in terms of motivation, most of our human interactions function in cells II-IV. Even when we function in cell-I, the reward we use is an external reward. It is by far the minority of human practices which uses accessing of (random) internal reward as the motivation object. Moving humanity from cell II-IV (fear-based) to cell-I (hope-based) is what is being called humanity evolution. The catalization of this humanity evolution will take a movement, hence Humanity Evolution Movement, Inc.

This is the faculty which connects us not just with each other, but with the rest of the universe. Some may also refer to it with words such as spirit, soul or essence. From a clinical science perspective, moving societal interventions from cells II-IV to cell I is what is being termed humanity evolution movement. It is as big and as simple as that. All of our societal pursuits and challenges are consequent to our choices. Our present approach to health and human services is in fact correcting form the consequences of our choices, more specifically weak choices. Weak choices is defined as choices the individual make which are not in her/his best interest despite having adequate information.

No societal institution systematically provides the mind fitness skills to function in cell-I of motivation science, the place of accessing maximal human potential. Consequence: Only about %5-15 of us function at %15-25 of our human potential leading us to making weak choices. Weak choice is the central contributor to ALL of our societal challenges, including health and human services, low voting, and greed and overconsumption.

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